MARKETING & DEMOGRAPHICS
The film has a large, built-in fan base for many reasons, including:
It is “family-friendly” entertainment and intergenerational in appeal;
- Marketing demographics show that both Millennials and Baby Boomers – the two largest consumer groups – are big spenders on their dogs;
- Our film is timeless and global – people all over the world love their dogs and will continue to do so;
- Americans especially love their dogs; in 2020, $103.6 billion was spent on pets in the US alone!
- We have devised a social media campaign to target the many dog-loving celebrities, dog organizations, pet food companies, etc. to sponsor, promote, publicize and pre-sell the film.
- Although a film, DOGS! is easily adapted for the stage, and family-friendly musicals are among the longest-running and highest-grossing on Broadway (Cats, The Lion King, Beauty and the Beast);
- Other ancillary markets include soundtrack, TV spinoffs, and merchandising, among others.
- Our “feel-good” project “walks the talk”: the current copyright holders have pledged that a percentage of fees/profits will be donated to no-kill shelters in perpetuity.
FACT!
- Approximately
7.6 million companion animals enter animal shelters nationwide every year. Of those, approximately
3.9 million are dogs.
- Approximately
1.2 million dogs are euthanized each year